Smart Cottage Marketing Materials
The Smart Cottage line represented Oak Creek Homes’ innovative approach to compact, energy-efficient living — blending modern design with affordability. Following its recognition in the Manufactured Housing Institute (MHI) Awards, the goal was to create materials that celebrated this achievement while positioning Smart Cottage as a leader in design and innovation within the housing industry.
Context
The Smart Cottage line represented Oak Creek Homes’ innovative approach to compact, energy-efficient living — blending modern design with affordability. Following its recognition in the Manufactured Housing Institute (MHI) Awards, the goal was to create materials that celebrated this achievement while positioning Smart Cottage as a leader in design and innovation within the housing industry.
Role
As part of the creative team, I contributed to the design and production of promotional materials by implementing the established Smart Cottage brand guidelines. My responsibilities included layout execution, preparing print-ready assets, and adapting visuals for show displays and marketing use. I collaborated closely with the lead designers and marketing team to ensure visual consistency and alignment with Oak Creek’s overall brand standards.
Approach
The materials emphasized the Smart Cottage’s modern, approachable aesthetic through clean layouts, natural textures, and architectural imagery. My focus was on maintaining brand cohesion across all deliverables, ensuring that the visuals effectively supported the team’s creative direction and the campaign’s professional presentation at national housing events.
Outcome
The collective effort resulted in a cohesive and visually engaging suite of marketing materials that highlighted the Smart Cottage’s award-winning design. The campaign enhanced the line’s visibility, strengthened brand recognition within the industry, and contributed to successful showings at trade events nationwide.
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