Get Hitched
to an Oak Creek Home
In order to promote The Diamond Series, a new line of manufactured homes, my team and I created the “Get Hitched” campaign, a story-driven experience designed to make buying a home feel personal and emotionally resonating.
Objective
Our goal was to create a narrative that played off the symbolism of diamonds (commitment, value, and love) in a way that resonated with new homeowners ready to take the next step in life.
Target
Adults entering a new life chapter: first-time homeowners, newlyweds, or couples preparing to start a family
Concept
I led the visual identity for the campaign and collaborated with my team to develop interactive elements that helped customers feel directly involved in the process of finding their future home. Launched in February, the campaign leaned into the romance of the season — transforming home shopping into an experience that felt like falling in love.
Visual Style
The “Get Hitched” promotion lasted 2 years, with each year showing the progression of landmarks of love. The 2023 theme was engagement, while 2024 was a spring wedding. The visual styles chosen were intended to reflect the emotions of each event while complimenting the homes advertised.
Get Hitched 2023:
The Engagement
In 2023 I chose inspiration from comic-style pop art, using bold lines and expressive imagery. This was chosen to highlight the excitement and emotion of engagement, exciting and sudden, with the promise of something bigger in the future.
Get Hitched 2024: The Elopement
In 2024, the visuals evolved into a softer, romantic palette that reflected the theme of commitment and marriage to symbolize the next step in the story.
Outcome
Through cohesive storytelling and emotionally-driven design, The Diamond Series transformed from a product line into a symbol of commitment, love, and new beginnings. The campaign’s interactive approach drew strong engagement, connecting personally with our audience and setting a new tone for how homeownership could be marketed.
The success of the campaign also helped raise the profile of the product line, leading to one of The Diamond Series homes receiving the Manufactured Home Design – Single Section Award, recognizing its excellence in design and presentation.
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