Oak Creek Homes × ENERGY STAR® Campaign
For Oak Creek Homes’ partnership with ENERGY STAR®, I designed cohesive marketing materials that highlighted the company’s commitment to energy-efficient, high-quality construction. Working within both brands’ guidelines, I developed print and digital assets that balanced Oak Creek’s warm, approachable style with ENERGY STAR®’s trusted, efficiency-focused identity.
Context
Oak Creek Homes partnered with ENERGY STAR®, a U.S. Environmental Protection Agency program that promotes energy efficiency, to showcase its dedication to building high-performance, sustainable homes. The campaign’s goal was to communicate this partnership clearly to customers and emphasize the long-term benefits of energy-efficient construction, aligning Oak Creek with national standards of quality and environmental responsibility.
Role
As the designer, I developed promotional materials that visually unified Oak Creek Homes’ brand identity with ENERGY STAR®’s established visual system. This included print and digital deliverables such as flyers, banners, web graphics, and in-store signage. I ensured all creative assets met ENERGY STAR® brand guidelines while maintaining Oak Creek’s approachable, customer-first aesthetic.
Highlights
Created co-branded promotional assets for digital and print channels.
- Ensured compliance with ENERGY STAR® design and messaging standards.
Supported Oak Creek’s sustainability messaging and improved consumer trust.
Approach
The design strategy focused on clean layouts, crisp typography, and bright, trustworthy color palettes inspired by the ENERGY STAR® brand. I highlighted the program’s recognizable logo and key messaging while weaving in Oak Creek’s tone of reliability and innovation. The visuals aimed to make complex efficiency standards accessible and appealing to the everyday homebuyer.
Outcome
The campaign strengthened customer awareness of Oak Creek Homes’ commitment to sustainability and efficiency. By aligning with a nationally trusted program, the materials enhanced the brand’s credibility and helped position Oak Creek as a forward-thinking leader in responsible homebuilding.
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