Un-Boolievable Blowout Sale
A Halloween-inspired marketing campaign promoting a fall home sale event. I concepted and designed the visual theme, blending festive autumn colors with brand-driven typography and imagery to make the promotion stand out across digital and print channels. The campaign encouraged customers to leave a deposit for a chance to win a bonus, combining seasonal excitement with a strong call to action.
Context
To boost engagement during the fall season, Oak Creek Homes launched a Halloween-inspired sales event titled the “Un-BOOlievable Blowout Sale.” The campaign aimed to capture attention during a typically slower sales period by combining seasonal excitement with a clear promotional incentive — encouraging customers to place deposits for a chance to win a bonus reward.
Role
As the concept and lead designer, I developed the campaign’s visual identity and executed designs across both print and digital platforms. This included banners, flyers, web graphics, and in-store signage. My goal was to create a playful, festive aesthetic that stayed true to the Oak Creek Homes brand while standing out from standard housing promotions.
Highlights
Concepted and designed the full visual theme for a multi-channel seasonal campaign.
Delivered creative assets for web, print, and in-store marketing.
Helped drive customer participation through a limited-time incentive program.
Approach
I combined warm, autumnal hues with bold typography and subtle Halloween motifs to strike the right balance between seasonal fun and professional branding. The visuals were designed to feel celebratory and approachable, with imagery that emphasized family, comfort, and homeownership during the fall season. Consistent color and type treatments helped maintain brand cohesion across all channels.
Outcome
The campaign successfully generated increased traffic to retail locations and online listings during the promotional period. The cohesive visual system created strong recognition across markets and reinforced Oak Creek Homes’ ability to adapt its brand for engaging, timely promotions.
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